The Federation of Andhra Pradesh Chambers of Commerce and Industry organized a Training Program on ‘Export Marketing: Procedure & Documentation’ on August 29, 2013 at Federation House, Red Hills, Hydrabad. Mr. Gourav Anshuman, Asst. General Manager, Export Credit Guarantee Corporation of India Ltd was the Chief Guest for this occasion.
Mr. Gourav Anshuman said that the exporting profession is highly essential for the Nation’s wealth by bringing foreign currency. Export Marketing Strategy assists small and medium sized businesses in increasing their overseas sales. Export marketing is a key element in every industrial and service organization. The Product, Price, Placement and Promotion will plays a vital role in developing successful export marketing.
SME sector is well-recognized world over owing to its significant contribution in achieving various socio-economic objectives, such as employment generation, contribution to national output and exports, fostering new entrepreneurship and to provide depth to the industrial base of the economy. India has a vibrant SME sector that plays an important role in sustaining economic growth, increasing trade, generating employment and creating new entrepreneurship in India Mr. Anshuman said.
Mr. P. Sampath Kumar said that the ‘Export Marketing: Procedure & Documentation’ is really a commendable in that sense starting from how to do export business, international trade/documents, Foreign Exchange Management Act, Inco terms, availing finance from banks both for pre and post shipment, availing credit insurance and other export related organizations like ECGC, DGFT, EXIM Bank etc.
Mr. Shiv Kumar Rungta said that the India’s exports surpassed the target of $300 billion for 2011-12 and touched $303.7 billion, despite problems in Europe and the US. Imports during the year shot up by 32.1 per cent to $488.6 billion, leaving highest-ever trade deficit of $184.9 billion. US and Europe together account for over 65 per cent of the country’s total exports. Exporting sectors that registered a healthy growth in 2011-12 include engineering, petroleum and its products besides gems and jewellery. Based on these encouraging numbers, the country has set a merchandise export target of $325 billion for 2013-14.