Workshop on Unlock the Hidden Value “Brand Creation, Valuation and Assessment”

The Workshop on Unlock the Hidden Value “Brand Creation, Valuation and Assessment” was organized at FAPCCI on 25^th February 2011 at Surana Udyog Auditorium, Federation House, Red Hills, Hyderabad. Mr. Vikash Nahar and Mrs. Madhubala Nahar, both Directors from World Wide Ad Net were the key speakers to conduct the Workshop on Brand Valuation and explained its importance under ISO 10668. Mr. Shekhar Agarwal, President, FAPCCI, Mr. Hari Govind Prasad, Chairman, Economy and Civic Affairs Committee, FAPCCI, Mr. M.V. Rajeshwara rao, Secretary General, FAPCCI, Mr. Goving, Senior Manager, Citi Bank and many other guests and numerous participants are attended at the workshop.

Mr. Shekhar Agarwal, President, FAPCCI welcomed the guests and participants and hoped that this Workshop would open the doors to better businesses through enhanced brand valuation of companies.

The Chairman in his value additions spoke on the importance of brand valuation and asset creation and the reflections in balance sheets in the financial statements.

Mr. Vikash Nahar, Director, WWAN spoke on the role of auditors and redefined their professional requirements especially in assessing the valuation of intangible assets and how the companies stand to gain in the global markets. He made an excellent presentation on the brand asset valuation and revealed various surprise features thereon.

Mrs. Madhubala Nahar, Director, WWAN, Chennai made an excellent Power Point Presentation on IFRS – the next big thing, in relation to accounting systems that are relevant to upgrade the financial system and enter the global competition. IFRS 3 grants a great visibility to brand valuation and enhances its significance.

The liability question and answer session was moderated by the Chairman and promptly reciprocated by the guest speakers.

Mr. M.V. Rajeshwara Rao, Secretary General, FAPCCI proposed vote of thanks.

The program was initiated by Mr. Hari Govind Prasad, Chairman, Economy and Civic Affairs Committee, FAPCCI by inviting Mr. Vikash Nahar and Mrs. Madhubala Nahar. The event was sponsored by Starpowerz – Associate CITI Bank Business Lending.