The Federation of Andhra Pradesh Chambers of Commerce and Industry (FAPCCI) conducting a certificate course in “Basics of Marketing Management” from 20th June to 23rd June 2011, from 4 pm to 6 pm, at JS Krishna Murthy Hall, Federation House, FAPCCI, Red Hills, Lakdi-Ka-Pul, Hyderabad.
The course will cover Introduction to Marketing, How marketing is different from selling, Different Markets, Marketing Concepts, Know your Market/Customer, Marketing Functions like order procurement to Customer Relation Management(CRM), Market Planning, Market Segmentation, Demand Forecasting, Dealing with competition, Brand Development, Marketing Strategies, Market Research, and Marketing of Services. This course will also cover basics of Rural Marketing, Retail Marketing, Export marketing, Industrial Marketing, E-marketing, Dynamics of Marketing and MIS Reports.
This course will be useful to Students pursuing Management/Professional studies and Executives involved in Purchase, Distribution and Marketing functions and Chief Executives, General Managers, Managing Directors and full time Directors of Micro, Small and Medium Companies.
Candidate desirous of joining the course may contact Mr. JR Kumar, Faculty Director on 9885921599 for registration or E-mail: fapcci.jrkumar@gmail.com.
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