Thursday, June 23, 2011

"Out-of-box thinking for big bang business ideas”

Talk on "Out-of-box thinking for big bang business ideas” is held today (18th June 2011), at 6.15 pm at Surana Udyog Auditorium, Federation House, Red Hills.

Dr, Y.L.R. Moorthy, Profesor from Indian Inistitute of Management, Bangalore was the chief guest for the occasion. Mr. V.S. Raju, President, FAPCCI, Mr. Devendra Surana, Senior Vice President, FAPCCI, Mr. M.V. Rajeshwara Rao, Secretary General, Mr. Sreerama Moorthy, Chairman, Industrial Development Committee were amongst the speakers.

Dr, Y.L.R. Moorthy explained the value of branding, marketing strategy, brand marketing and innovative marketing themes to the audience.

Dr, Y.L.R. Moorthy said that the Innovative business ideas are like comets in the sky. Nobody really knows when they’ll hit you, and even if you have never seen one, you’ll know that it is one the moment you see it. It doesn’t take much talent or education to know if an idea is workable, all it takes is a little gusto, common sense and a bit of adventurism to try out things that have never been done.

Mr. V.S Raju said in his welcome address is that the beginners, financing a new business venture is challenging as well as troublesome. So it is advisable to begin your business operations with something that does not require heavy capital investment or major monetary risks. Browsing through the success stories of top-shots would reveal that they all made their debut with humble undertakings. On the flip side, it is also necessary to know that if the business is operated without proper strategies it might not be able to witness a bright future. Recently, FAPCCI has conducted a Workshop on ‘Business Planning for Start Up’s with a view to provide the valuable inputs, for starting a business enterprise. I would like to mention few business ideas for beginners which you can take note of and imply while starting a new business: Optimum utilization of resources, Get your business financed, Planning your capital expenditure, Identify your skills and the market, Identify the reach of your product, Promote business, Keep up with the market changes, Think about the future of your business.

We think all ideas have the potential of producing a Big Bang, generating a great business opportunity that can improve the lives of people and of the planet. I am sure, the presentation shall provide you the valuable inputs and greater ideas that would benefit your business the most and devise a strategy for you to use.


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